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Mobile SEO

With more and more people relying on mobile devices to log on to the internet, the traditional static websites are obsolete. As per statistics, eMarketer predicts that there will be over 2 billion users in 2016 that will utilize mobiles for searching for information, buying and selling goods.  This is the reason that mobile SEO for your apps and website is trending in 2016. Thus, if your business has a website that adheres to the mobile requirements or is a responsive website, your business will get higher visibility as compared to other companies that stick with traditional websites. If you haven’t paid attention to the website, it is time to do now before you lose out on all aspects of mobile SEO.

Importance of SEO

If you are looking to drive more traffic to your website, focusing on SEO is important. Organic results get 70% more clicks than sponsored links. Most of the traffic to the website is through mobile devices which include tablets and smartphones. Additionally, 90% of all clicks on websites are for the first few organic search listings. Thus, if you are looking to have a place there, you will need a robust mobile SEO campaign Fresno that is completely done by experts to be able to have a higher rank online. Thus, it is best to hire professional SEO experts in Fresno CA

Another factor that cannot be ignored is that optimization of apps is important when you are dealing with mobile SEO requirements. From local listings, data structuring to snippet optimization, everything has to be considered. Despite the money spent on paid searches and sponsored posts, organic searches tend to be more effective. For effective mobile SEO, here are some key considerations that need to be completed for higher online visibility:

  • Comprehensive keyword research for mobile and responsive content
  • Usage of Accelerated Mobile Pages (AMP’s)
  • Quality content with emphasis on SEO
  • Indexing mobile apps
  • Focus on ranking of website

Trending topic

Thus, as long as your business portal or website is optimized for mobile such that it is easily visible on any mobile device, you can be sure to gain higher traffic. You will have a boost in website rank over websites that are not mobile friendly when people do an online search over the mobile devices.

However, the future holds higher prospects of mobile SEO especially with fitness gear and wearable internet- connected watches which are revolutionizing the way people will be viewing websites and other data online. Considering the Fresno digital marketing requirements SEO is here to stay though it can evolve with time, but content reigns supreme because without it, search engines cannot work.

With a decline of traditional static websites, and more emphasis on responsive websites and apps, mobile SEO is trending in the digital marketing domain.

Contact Cloud1 marketing Services For :- 

SEO Experts in Fresno

Fresno CA Marketing Agency

Article Source:- https://seocompanyfresno.blogspot.com/

Voice Search 

With constant evolving technology, the impetus of mobile SEO and voice searches have led Google to put more stress on a few changes. These are directly connected to getting ‘direct answers’ to the searched queries. And that is why Fresno marketing agents and SEO specialists Fresno need to update their skills and analysis to modulate voice searches into the SEO and marketing practices. In recent years, SEO has changed dramatically and with new changes in Google algorithms, it has become more aligned for mobile SEO practices.

It has been seen that voice searches are favored by more people as it is easy and cuts across all ages. Voice searches will surpass mobile and that is why SEO professionals need to satiate the text and voice queries and Google has highlighted the importance of “direct answers” as voice inputs will be higher from mobile phones and tablets. Most of the direct answers results are better termed as rich answers as they provide answers to the user’s specific questions.

As per current statistics, voice searches have increased over the last 5 years and most of the teens and adults use it often to get immediate results. Additionally, it allows you to do other things on your mobile devices while the Google voice searches are done.

With lower error rates over the past few years, better voice recognition technology has enabled faster search results and that is another reason that people have started moving over to it. It is more about bots understanding voice and compiling results based on it. The interpretation is better with more applicable understanding of the meaning and that has led to proper responses on the phrases.

Currently responsive websites only allow text searches but in the future voice enabled searches will become a standard part of asking questions. Though video blogs or vlogs are trending but it is a one-sided non-communicative tool though Google and other search engines are looking at video content as part of the SEO campaigns. However, it will take on more than the usual to optimize your website for search engines using voice as with time, SEO search terms will change. As search engines look to answer queries, keyword stuffing will lead businesses nowhere.

The increasing popularity of Siri in Apple products, Cortana and Google Now, it is impossible to avoid looking at the future. With smarter and more advanced programming, search engines with complex algorithms have moved on to the next level and businesses will need to follow suit. However, there is a lot that needs to be done on quirks of speech and accents so that the bots are better adapted to understanding the spoken words. Currently location based voice searches, apps and other contextual searches are comparatively easy. Constant advancements and changes, voice SEO is the need of tomorrow.

Contact Cloud1 marketing  For :- 

Fresno SEO Agency

Article Source:- https://seocompanyfresno.blogspot.com/

Digital Marketing 

With most businesses having their own websites or eCommerce portals online, there has been a tremendous increase in the requirement of digital marketing. Gone are the days of door-to-door sales, flyers, and Yellow pages. With over 13 billion searches every month, it is true that people are searching for the products or services that you are offering. And to find that audience, you need to be on the first couple of pages on most of the search engines which can only be done with pay per click advertising, using social media channels and ensuring that your website brings in quality traffic for the business and brand. 

Need for SEO

And that is why having a proper and professional search engine optimized advertising campaign is essential. However, the fact is that SEO is a buzzword for internet marketing but you need to have the right professionals that actually understand the nuances of SEO to implement and execute the strategies, to have the results you need.  Getting higher SERPs for your website is imperative if you intend staying a notch above the rest of the competition.  Complex algorithms are used by Google, Bing and other search engines to rank the websites based on specific keywords. Thus optimizing the content on your website can help take the first step towards better ranking.

Is SEO relevant?

Most people search for a term and check the first few links of businesses and find what they need. This is because those websites were optimized for the keywords. Thus, if your business website is one of those, you get a steady flow of serious clients or customers. And if you are not on the first few pages, then it is time to implement better SEO strategy or hire a company that specializes in it. As these are complex algorithms that drive the bots across the internet searching for relevant links, you need to be aware of what this entails. Some of the common features that have to be incorporated on each page of your website include Meta tags, keyword density, inbound and outbound links and quality content. Inbound links are your website links at other websites that are related to your industry. Thus, when people search for a particular term and click on the link, it takes them to your website. 

From hashtags in Fresno social marketing to keywords and links in website content, all of it has a role to play to bring about higher visibility for your business and brand. One of the reasons that you need to hire SEO professionals in Fresno is that they understand how to get your business website rank better. Thus, the importance of SEO cannot diminish as long as you vie with your local and global competitors for selling your products and services, building your brand or connecting directly with consumers.

Contact SEO Marketing In Fresno CA for more Details

Article Source:- https://seocompanyfresno.blogspot.com/

Maintain SEO Ranking

Ways to Maintain SEO Ranking

Now that your business has finally attained the page rank that you needed, chances are high that with constant changes in Google algorithms, you will need to maintain the traffic and the SEO ranking. But the question is – how will you do that?

Every business needs a consistent source of traffic to bolster sales and is the basic foundation of all online businesses. When there is less traffic, sales plummet and that is something that no business. As per popular belief, when you rank for certain keywords, you win over the search engine bots. However, SEO has a constantly evolving rules and that is why you need to stay updated with the multifaceted tenets to stay a notch above the rest of local competitors. To ensure that you can maintain the SEO ranking for your business website, here are some essential tips to follow:

Update with new content: As per the leading search engine algorithms, it ranks you as per the quality and freshness of content. That is why keeping the content on the site current is essential. However content is not limited to text only but embedding videos, audio, and podcasts can help to give you a better edge over others in the industry with antiquated methods of SEO. Add images to blogs and website pages and complete the SEO for each page so that the metatags are in place. It is essential to optimize the website pages so that the bounce rates are reduced.

Enhance the website speed: With millions of blogs and ne websites being created, it is important that your business website loads quickly and seamlessly on mobile devices as most of the people use smartphones and tablets to browse online. Top search engines advice website administrators and webmasters to ensure that website pages load within half a second on responsive websites. If the website is slow, you are going to lose customers as they wait for just a few seconds and then hop over to another searched link.

Improve link building: It is better to focus on the quality than the quantity of the backlinks. It is not necessary to have excessive backlinks for a specific keyword as search engines are able to detect unreasonably paced links to a particular page. And then they spam it. That is why it is important that you have inbound links that cover all pages on your website. This will enhance the website authority from the perspective of search engine bots.

Importance of internal/outbound links: The significance of internal links within the website and those that link to other websites in the niche is equally important. Thus, ensure that links emanating from your website to other websites have informative and quality content.

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What are the Best SEO tools?

 Irrespective of whether you are utilizing SEO for your own company in Fresno or on a website for the client, you need to use SEO tools. To fit all budgets and requirements, some are paid tools while there are plenty of those that are free. However, the features and quality differ. You might be confused about using the right SEO tool for your business and see the effectiveness of the digital marketing strategies that you might be using. That is why we have compiled a list of the top SEO tools for effective usage. Now you will not need to waste resources and time to give each one a try for your own SEO requirements.

Moz: It is a great portal for SEO with a large and experienced community of experts and resources. With plenty of tools, you are able to view all of the information that you need about the implemented SEO strategy. It has an extremely informative on tracking ranks, keyword research and link analytics. It allows you to track websites, Search Engine ranks to target.

HubSpot: This is powerful software for inbound marketing platform which helps businesses and companies target the audience, convert leads and close sales. As compared to other tools in the market, the SEO aspect is basic but if marketing is your agenda, it is a great tool for lead generation and marketing businesses.

SEMrush: One of the best software tools used for keyword research, SEMrush has a huge collection of SEO tools while it has a range of informative dashboards for the website analysis. From rank tracking and backlink research SEMrush is actively developed. It is better priced as compared to other SaaS-model tools, with unlimited sites and keywords.

Raven tools: An extremely good tool, Raven is one of the best software for experts on SEO. As per the features, you are allowed to show Google Webmaster Tools, Google Analytics, and Google AdWords while it integrates as per the third-party SEO tools.

Ahrefs: It is one of the best SEO tools for finding the best links while the go-to functionality so the backlink search is great. With better UX, it offers deep link analysis and management aspects and is quite similar to SEO SpyGlass.

Majestic: This is also a very good tool to analyze and find backlinks to websites. With a price lower than Ahrefs, it has a huge index of pages and URLs. However, the main focus is on finding links and analyzing them but does not determine the quality and relevance.

Based on your budget and requirement, it is imperative to look at all aspects of the SEO strategy, before you buy the software. Browse online and see the available options.

Contact Fresno Cloud1marketing  For :- 

Fresno SEO Agency

Article Source:- https://seocompanyfresno.blogspot.com/

80-20 Rule

80-20 Rule of Social Media

Everyone knows that social media is a major part of the marketing for your business but the fact remains that people are not directly interested in direct sales pitches. They are looking to be social and for entertainment. Thus, it is essential that your business social media team goes about building business clients instead of annoying the fans or followers with content that is irrelevant to them. Thus, the marketing has to be subtle while keeping the audience hooked. here is more about 80-20 Rule of social media: –

80/20 rule

Engaging with your audience with the social media is essential and by following the 80/20 rule, it can actually make it a successful campaign. The term ‘80/20’ breaks down as use 80% of the content to keep the audience interested and entertained while only utilize 20% to promote the business and brand. Let the 80% content engage the audience and keep them hooked for the next post. That is why content marketing is a huge part of the social media strategy and is utilized extensively in marketing of businesses. Here are some tips of utilizing the ‘80/20’ rule:

20% of social media content

It is essential that the 20% content on the social media channels is relevant to the online sales pitch but is cloaked in discounts, deals or provides useful information, Pinterest analytics or statistics. It is essential that you include a persuasive call-to-action for your audience. This will lead to higher conversion rates in the future and a loyal customer base.

Sharable content with 80%

The social media marketing Fresno CA team of your business needs to ensure that the 80% of the content that the business social media channel posts for the audience caters to their needs and interest. You can compile insights, ideas that support your thinking – quotes, links to current trends in the industry, retweets, images and ideas. Basically, you look for content which includes videos, articles, blogs, tweets that will be interesting to your audience and ten share it on Facebook, Twitter and more. Additionally, it is important to share your page or tweets with your own followers and then with those that you are following. You can engage with the influencers so that it helps them share your content.

The fact about social media is that you directly connect with the audience and if you cannot keep them engaged or focus too much on your brand and business, they will lose interest immediately. Only by being able to supply what the audience is looking for and is interested in, you can gran eyeballs and increase the publicity of the brand. Thus, it is essential to plan your marketing strategy properly so that leads convert to sales.

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Pros and Cons of Search Engine Optimization

Google’s overwhelming share of the search engine marketplace, along with the share that Bing and Yahoo! have, represents the majority of the web searches that any internet marketer needs to be concerned with.  Today, there are two ways that you can drive traffic to your website by using the search engines –

natural or organic (unpaid) and paid search options such as PPC (pay-per-click) advertising or paid search engine marketing (SEM).

What is Paid SEM?

The process of driving traffic to your website by purchasing search engine advertisements is known as search engine marketing or SEM.  It is also known as “paid searches” and referred to as cost-per-click (CPC) or pay-per-click fresno(PPC).  The search engine rankings along with social media platforms such as Facebook and Twitter have become the center of any brand’s online presence and visibility.  So it follows then that the expansion of your client or customer base relies heavily on the online visibility you maintain on the web.

As a result, SEM has become extremely popular with internet marketers and other online entrepreneurs while serving as an integral component to a company’s internet marketing strategies.  Paid searches come in a variety of forms including:

  • ads on the search engines
  • ads within webpage context
  • social media website ads

For the purposes of this content, we are focusing on the first type above as a more related comparison and so the information provided is more relevant to the issue at hand.  But paid SEM goes beyond this and there are other aspects and elements to be aware of.

To use Paid SEM or not to use it

Your decision to incorporate paid SEM relies on whether or not it is right for your type of business.  The best way to decide is by looking at the pros and cons of this type of marketing before making your decision.

The Pros

Cost control – by establishing a payment set-up, you can establish a budget and set limits on your daily spending.  This way, you won’t overextend yourself and exceed your budget.  You can also manage the bids on keywords and target those that provide a higher ROI.

Direct return on investment – there is tons of data and statistics regarding paid SEM.  By setting up conversion goals especially at eCommerce websites you can link your marketing dollars directly to your return on investment.

Near-instant website traffic – if you’re looking for immediate to your ads, paid SEM ad placement is the way to go.  As soon as you have established your campaign, you should be pleasantly surprised at how quickly you start receiving visitor traffic.

Targeting options – there is an abundant number of targeting options available where paid SEM is concerned and includes location, network targeting, and placement.  You can make every dollar you invest count by controlling the audience that sees your advertisements.

The Cons

Managing campaigns is too complex and labor-intensive – in order for any paid Fresno SEM campaign to be profitable, there are a lot of optimization strategies, as well as setting and targeting that must be done.  A lot of expertise and time is required to do this as well as the organization and strategizing that is required.

The competition – over time, we have seen the costs involved with paid SEM steadily increase because of the ever-increasing amount of competition in the search engine marketplace.  Those companies that have lavish advertising budgets and sufficient manpower have taken over the dominant advertising positions because of the intense competition that characterizes this type of marketing.

On a closing note, it is extremely important that you consider the pros and cons of natural or organic search marketing as well since paid SEM is not for every business.

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From a general standpoint, SEO or search engine optimization Fresno is viewed as the ultimate website traffic generator.  Technically speaking, it involves a series of steps that website business owners and entrepreneurs use in order to ensure that their companies rank as high as possible in the SERP’s or search engine results pages.  Additionally, SEO is comprised of both off-site and on-site practices, both of which are vital to the success of your online marketing strategies as well as your business.

Understanding Off-Site and On-Site Actions

As the name of each implies, it means that off-site actions are done in other locations on the internet to drive more visitor traffic to your website whereas on-site actions are certain measures used to improve the content on your webpages.  When you are creating and implementing your SEO strategy, both of these are essential practices to consider.  In addition to understanding what SEO is, you also need to understand what it isn’t.

SEO is not about having your website appear when you are searching for your company’s name in the search engines.  If it doesn’t appear in the SERP’s, then your optimization issues are more critical and you need to find out why so you can make the necessary changes to your content.  Remember, SEO is all about driving unsolicited visitor traffic to your business website.  Unsolicited traffic refers to those individuals who want to do business with a company, but not necessarily yours.

Why SEO?

There are 5 specific reasons that every small business should consider investing in natural or organic search engine optimization:

  • First, no matter what the “next big thing” is in the area of online marketing according to the so-called experts or gurus, SEO still works! Not to mention the fact that it still works cost-effectively and efficiently compared to other forms of online advertising and marketing.
  • Search engines continue to gain the most market share – 80% to 90% of the consumers out there turn to the internet and read online reviews before they decide what to purchase and that number is only going to increase the more the search engines develop and evolve. The day is coming in the not so distant future when virtually everyone will be using the internet to find the products or services they want.
  • Secondly, SEO will not stop being effective anytime soon. The reason for this continued effectiveness and feasibility is attributed to the fact that the search engines are constantly developing and evolving.  Ultimately, the success of audio and video searches will rely on the use of specific keywords and keyword phrases.
  • SEO is the most cost-effective online marketing venue that you can use. This is especially true when you compare it to buying leads for e-mail marketing campaigns, PPC or pay-per-click advertising, and social media marketing (SMM) endeavors.  Plus, in most cases, you will realize the best ROI with SEO.
  • Most importantly, your competition uses SEO – it goes without saying that SEO is an ongoing process. If you are not improving your position in the SERP’s and moving up in the rankings, you are most likely losing ground to one (or several) of your competitors who is.

On a closing note, you need to be aware that creating your website to maximize the impact on the search engine robots and not on the human element increases the risk of the website losing its trustworthiness.  Keyword dense content is a thing of the past and the search engines now view that practice as being a “black hat”  SEO tactic.  So don’t try to outwit the search engines and their algorithms.  It could result in getting your website excluded from the SERP’s if you get caught.

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SEM/SEO: The Differences

Whenever there is a discussion between internet marketers and online entrepreneurs regarding the different marketing strategies that are currently being used, you will oftentimes hear the terms SEM and SEO.  These important marketing strategies are better known as search engine marketing and search engine optimization respectfully.  However, for many internet businesses, they are the secret weapon that helps these different companies expand and grow while achieving success in the long run.

Definition of Terms

Most online business owners are knowledgeable of these two marketing practices, but if you are not familiar with these terms, they are defined as follows:

Search engine marketing – sometimes referred to as paid search marketing, SEM is a type of internet marketing that is utilized in the promotion of website businesses.  This practice helps to increase the visibility of these businesses in the SERP’s (search engine results pages) through advertising and optimization.

Search engine optimization – also known as a natural or unpaid search option, SEO is a process that positively impacts a web page or website’s visibility in the SERP’s.

SEM focuses on investing advertising dollars in relevant keywords so you appear higher in the search engine rankings whereas SEO focuses on natural or organic searches and ranking higher in the SERP’s for the business-related keywords that have been selected.

How do SEM and SEO Differ?

Aside from the definitive differences listed above in the prior section, there are a number of other differences that you need to be aware of before incorporating either or both practices into your overall internet marketing strategy.  The following is a breakdown of the way in which these internet marketing practices differ and what each is comprised of:

SEO is a “white hat” marketing practice – it is typically comprised of a set of ethical and legitimate practices that web content producers and webmasters adhere to in order to achieve better search engine rankings.  These practices include:

  • building links in order to improve their popularity
  • creating and publishing informative and interesting content
  • improving site navigability in order to provide visitor traffic with a better user experience
  • using keyword analysis and research to find relevant search terms
  • utilizing social media platforms such as Facebook, Google+, LinkedIn, and Twitter

The goal of SEO is to achieve the highest ranking possible in the SERP’s of the major search engines such as Bing, Google, Yahoo!, etc.

SEM is a much broader practice than SEO – it includes the use of paid searches unlike SEO which utilizes natural or organic searching.  SEM describes certain acts related to the researching and submitting of a website as well as its positioning.  It includes paid listings, SEO, and other search engine functions and services that help to increase a website’s exposure and drive more traffic to it.  Additionally, SEM utilizes PPC (pay-per-click) ads in order to develop a successful internet marketing campaign.

5 Tips for Mastering SEM/SEO Fresno CA

The following is a list of 5 helpful tips that will help you master SEM and SEO when you are first starting out:

  • Create high-quality, relevant content and employ local optimization in order to target your geographic area
  • Determine what sets your business apart from your competitors
  • Make use of Google’s many marketing tools
  • Set up a profile of your business on Google+
  • Use Google Adwords and PPC advertising

Your desired results are the goal so keep that is mind whenever you are incorporating SEM and SEO in your marketing campaign strategy.  Both practices attract website traffic, but they use different methods for accomplishing that.  You can always use SEM or SEO as separate marketing practices.  However, it is recommended that there are greater benefits when using both strategies.

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PPC or SEO ?

Pay-per-click or PPC or SEO (Search Engine Optimization) have similar goals namely to increase relevant website traffic and convert it into leads or sales.  PPC or SEO accomplish these goals in different ways.  Each one has its advantages and disadvantages which need to be considered when you are trying to determine which one marketing method is right for your business.

PPC vs. SEO – the Pros and Cons

The following is a comparison of the pros and cons of pay-per-click advertising that you need to consider before deciding on this option

PPC Pros

  • Allows the targeting of keywords and keyword phrases that your website is not built around
  • Can be implemented quickly and is the fastest way to attract website traffic
  • Effectiveness of keywords and offers can be tested easily
  • Guarantees search engine positioning
  • No changes are necessary in order to increase website traffic

PPC Cons

  • If you decrease your PPC budget, your sales and traffic will also decrease
  • More expensive than SEO (the best keywords have the highest cost per click
  • Properly maintaining and managing a PPC campaign can be very labor intensive
  • Some internet users will not click on paid ads

Now let’s consider the pros and cons of search engine optimization in order to make an accurate comparison of these two marketing forms:

SEO Pros

  • In the long run, Fresno CA SEO is more cost-effective than PPC
  • SEO endeavors benefit your rankings, no matter which search engine you use
  • Since you don’t pay for SEO rankings your position in the SERP’s will be more credible
  • The more SEO that is done on your website, the more you site will benefit

SEO Cons

  • The amount of targeted keywords are limited by the size of a website
  • Results take longer to occur while the benefits are measured months
  • SEO work involves making significant website changes
  • Your ranking is not guaranteed because of the constant changing and updating of the search engine algorithms (anyone can affect the rank you achieve)

Knowing whether PPC or SEO is Right for Your Website

It’s important to compare PPC and SEO in order to determine which marketing venue is right for your website.  The following will help in your comparison:

PPC is right for Your Website if . . .

  • you are targeting extremely competitive keywords or keyword phrases and it might take years for you to achieve a good ranking
  • you built your website in an unfriendly search engine platform don’t have the financial means to rebuild it
  • you want to test the effectiveness of your keywords and landing page
  • you want to turn a specific promotion on and off at certain times
  • your advertising budget is large enough to maximize every traffic channel
  • your website is generating very little SEO traffic or is newly launched and you want immediate visitor traffic

SEO is right for Your Website if . . .

  • You can afford to wait up to 90 days for results
  • You don’t want to build immediate results; you want results to continue into the future for years to come
  • You want to add content on a regular basis, expand your website, and improve its usability
  • You want to pay the lowest price and maximize your visitor traffic at the same time

 Consider the Best of both Worlds

If there is one thing you want to remember, it’s the fact that PPC and SEO are not mutually exclusive.  In fact, combining the two of them is not only possible, but the advantages of doing that will also help to mitigate their disadvantages.  Just be sure to have both campaigns designed and developed by the same company or individual.

Contact Cloud1 marketing  For :- 

SEO in Fresno CA

Pay Per Clinic in Fresno CA

Article Source:- https://seocompanyfresno.blogspot.com/

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